STAY CONNECTED WITH YOUR PRODUCTS AND ENHANCE CONSUMER EXPERIENCE

Parallel markets and counterfeit products can seriously jeopardize your brand reputation or even your consumers' safety. At the same time, consumers don't just want to spend money, they want their whole purchase and post-purchase experience to be personalized and tailored to their interests. Adopting a serialization and track & trace solution can help brands and businesses navigate the challenges and complexities of today's globalized markets.

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THE CHALLENGES
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COUNTERFEIT PRODUCTS

How do I ensure consumer safety?

Counterfeit food and beverages, technical equipment, electric household appliances, vehicles etc., can badly harm your consumers and subsequently your reputation and brand image with an adverse effect on your sales revenue.

2
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GRAY MARKETS

How can I control my distribution channels?

In a globalized world, keeping control of your supply chain and route to market is more and more challenging. Without an efficient and reliable Track & Trace system you risk product diversion and unofficial trading which can affect consumer confidence in your products and ruin your pricing strategies.

3
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SUPPLY CHAIN VISIBILITY

How can I optimize supply chain and logistics management?

Lack of visibility throughout your supply chain can result in increased business risks such as bottleneck situations, delays in production and delivery, lack of responsiveness in case of adverse events. Capturing information at item-level helps you streamline your product flows, facilitate reverse logistics (product recalls, returns, withdrawals etc.), optimize inventory control and stock management and overall improve business processes and cost-efficiency.

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INNOVATIVE CONSUMER PROGRAMS

How can I connect with my clients?

By creating a unique connection with your products, you can establish a more personalized and direct communication channel with your consumers and users to deliver mission-critical information and develop geolocated, contextualized and targeted marketing programs. You can also collect, in real time, a vast array of data on your products and markets for improved business intelligence.

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TRACK, TRACE …AND GET THE MOST OUT OF PRODUCT IDENTIFICATION!

Adents' premium performance software solutions make unique product identification and traceability a breeze. Our solution can assign a unique code (bar code, datamatrix, QR code, etc.) to identify each and every one of your products – even on high speed packaging lines and on a global scale. You can then track and trace your products from the production site through the supply chain all the way to the end user. This paves the way for innovative marketing and BI capabilities.

Adents' solution combines a quickly deployable, user-friendly and exceptionally versatile software with a global network of qualified machine builders and certified system integrators for fast and seamless deployment.

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MACHINE
BUILDERS

Benefit from Adents' worldwide network of qualified machine builders and device partners. They offer a wide range of machines from simple mark & verify solutions to complex aggregation hardware to ensure smooth integration no matter the scope of your project.

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adentsSolutions

ADENTS SOFTWARE

Together, Adents Seriza and Adents Prodigi provide you with everything you need to uniquely identify each and every one of your products and support your global track-and-trace strategy while keeping your overall equipment efficiency, and minimize the risk of productivity drops. With Adents, you can then access, manage and analyze a wealth of data generated from serialization to drive innovative marketing programs and enhance business intelligence capabilities.

DISCOVER OUR SOFTWARE
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SOLUTION PARTNERS

Our global network of experienced system integrators delivers turnkey solutions and ensures your serialization solution is deployed timely and efficiently no matter the number of packaging lines to be equipped. They are reliably by your side throughout the whole process with highest standards of service and expertise.

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