Within the Adents team, Fabrice provides his dual expertise in Strategic Marketing and Digital Marketing as well as proven experience in large groups and smaller companies in the area of new technologies (social networks and smart data). He will focus on developing brand awareness, generating new leads, and ensuring seamless synergy with the company’s European team in France.
With fifteen years of experience in the marketing of consumer goods, especially at Orangina-Schweppes, Fabrice has successively worked in product innovation and brand management positions, later creating the Digital department. In particular, he has contributed decisively in the digital deployment and the success of the Oasis, Schweppes and Orangina brands.
Fabrice then took charge, as manager and partner, of the Marketing and Communication department for growing small and medium businesses in the industry of new technologies, e-commerce and software. Over the last few years, Fabrice was a Marketing Director for Atlays, a consulting firm offering time-sharing management. During this period, he worked on several missions for Adents helping the company to strengthen its marketing strategy and develop new programmes.
Fabrice holds a Master’s degree from the acclaimed Audencia Business School of Nantes, France.